Pareto Efficient

In search of pareto improvements

COUPONGOOD Release Notes: 08/26/08

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4 days worth of Diet Coke

Need a bigger desk

We did another iteration on the site based on user feedback.  We hit the internal goal thanks to a Diet Coke-fueled 36 hour push at the end…


  • People wanted a way to browse similar types of stores and find the best ongoing deals.
  • We added [very] broad Categories in order to start accommodating this request
  • Each Category page shows the top 100 stores and the top 25 coupons

New UI:

  • People were confused about how to use coupons
  • We responded by making the coupons a little smarter; now, coupons are customized by the presence of a coupon code (or not).
  • Also, we increased the clickable area for using the coupon code to make it more intuitive.
  • The header and general look and feel was also updated to reflect the tracking data

We hope you like the changes.  Please feel free to add your feedback in the comments of this blog post or you can always email us at:

  • 2cents [at] coupongood [dot] org


The Coupongood Team


Written by thetyson

August 26, 2008 at 7:59 pm

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